Arabian Ethicals, in collaboration with Ghobash Group Marketing, successfully hosted a CSR activity titled “Toys for Hope.” Together with “Companies for Good,” whose mission is to help businesses change for good and make a positive difference through meaningful activities, this heartwarming event brought employees and volunteers together to craft soft handmade toys for children from underserved communities.  

The event addressed a simple yet profound need: the joy and developmental benefits of play. While toys may seem like a small part of childhood, they fuel creative thinking, enhance learning, and contribute to emotional wellbeing. For many children in refugee camps and impoverished areas, owning a toy remains a distant dream.  

Participants across the group tapped their imagination to design and assemble soft toys, gaining a deeper understanding of the lives and challenges faced by the beneficiaries.  The toys were later distributed to the adopted communities, bringing joy and fostering a sense of hope among the children.  

“We believe in the power of small acts of kindness to create lasting, and sustainable change. Through events like Toys for Hope, we aim to spread joy and cultivate a culture of compassion within our team,” said Joe Chiniara, General Manager of Arabian Ethicals.   This initiative reaffirms Arabian Ethicals’ commitment to social responsibility and making a positive impact on the communities it serves. By blending creativity with purpose, the company continues to lead efforts that inspire hope and create lasting memories for those in need.