Arabian Ethicals proudly participated in Baby Expo 2025, the Middle East’s largest maternity, baby, and toddler event, held at the Dubai World Trade Centre from May 16–17. This marked our first appearance at the event, where we had the pleasure of representing NUK, a globally trusted brand in baby care.
As one of the most anticipated consumer-facing events in the parenting space, Baby Expo brought together families, expectant parents, retailers, and distributors from across the region. Our participation focused on brand awareness and consumer engagement, with a special spotlight on the new Perfect Match line, recently introduced to the UAE market.
The NUK booth strategically located near the stage and stroller park, benefited from high visibility and steady foot traffic. Designed with open space, attractive colors, and clear product displays, the setup created a warm and inviting atmosphere that encouraged interaction with families and especially new mothers.
Visitors were able to explore the NUK Perfect Match range, experience the products firsthand, and speak with our team about the innovation behind the new technology.
Product giveaways were distributed to families during the event, reinforcing a positive brand experience. The combination of an approachable booth layout, friendly team interactions, and clear product information created a memorable experience for many of the parents who visited.
This activation marked an important step in increasing NUK’s visibility in the UAE market, while also allowing Arabian Ethicals to directly connect with end users and gather valuable feedback and insights from the community.
In parallel with our on-ground presence, a series of LinkedIn posts shared highlights from the event, driving additional exposure across our digital audience and reinforcing our focus on brand exposure.
