Arabian Ethicals has added 12Dry, a premium baby diaper and wipes brand designed specifically for hot climates such as the GCC, to its consumer health portfolio.
In a region where heat is part of daily life, dryness and comfort are the first measures parents apply to a diaper. 12Dry is built around Japanese absorption technology engineered for these conditions, rather than adapted from products designed for cooler markets.
The brand comes with credibility established in clinical settings. with highly rated hospital evaluations, alongside positive reviews for dryness and comfort.
12Dry describes its mission as supporting parents through their baby’s early development, with a range of baby diapers and baby wipes. The brand will be distributed across the UAE by Arabian Ethicals’ dedicated Pharmacy, Retail and E-Commerce teams, and is now available online at Carrefour.
